Marcello Dudovich

Marcello Dudovich (1878-1962), despite his Slavic last name, was Italian, having been born in Trieste. But then, Trieste sits next to the South Slav region formerly known as Yugoslavia, which explains his heritage. For the first 40 years or so of the 20th Century Dudovich reigned as Italy's foremost poster artist. Reproductions of some of those posters can be found today. Like his more famous German contemporary Ludwig Hohlwein, Dudovich made use of solid representational bases from which design-related simplifications or elaborations could be created to provide intended visual impacts. Unlike Hohlwein who began his career as an architect, Dudovich had a fair amount of formal art training. Moreover, his style evolved over time, becoming more simplified in the 1930s in line with fashions in illustration and fine art.