Since its inception, Pigment Gallery has promoted contemporary art within a line that goes from modern figuration to the purest abstract. Today we had the chance to have a talk with the founder and director, Ferran Josa.
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Dear Mr. Josa, thank you for taking the time for this interview. Kooness is excited to exhibit your artists and your works! Would you like to tell us more about your story and about how you begin your project back in 2016?
Of course! After 16 years as director of the oldest gallery in Spain, the time had come to move up a level. For many reasons, but perhaps the main one was the desire to represent a series of artists chosen through my own will, choice and personal taste. The project began with a modest gallery and we have grown to become one of the most important galleries in Barcelona, and we have recently opened another gallery in Paris, in the neighborhood of Le Marais.
Your artistic research is devoted to promoting contemporary art within a line that goes from modern figuration to the purest abstract art. How do you look for new artists to represent?
We are always attentive to what can be presented. We try to find artists that complement the current team. The choice is always mine and obviously linked to my personal taste. Somewhat eclectic but coherent and in tune with the line we want to work with.
The International Art Scene is rapidly changing these days... According to your experience, how did the artistic scene in Spain changed since 2016? Did you register any interesting trends?
The trend has changed because the business model has changed. An example is the art fairs that have become a necessary evil. Local markets that used to function well are not positioning themselves and galleries are tending to regain market share in international fairs. What used to be a resource for exporting and promoting the figure of artists has now become a survival tool for many galleries.
The figure of the digital platform has also appeared as another pillar of sales. There are already many clients who only acquire works through the platforms. And we continue to evolve towards an even more global market, if possible, where galleries manage more than 80 percent of their turnover outside their physical space.
What about the transaction to digital art? We would love to hear more about your ideas on this expanding media and the transaction to Web 3.0.
I am not an expert in this area, although I recognize that with the market share that it has gained, it is essential to be very attentive. I consider that all these new technologies are moving at a speed that contrasts with the slowness and calmness that have always characterized our sector. And before venturing into these new disciplines, I prefer to observe where they are heading and how they are becoming part of the roadmaps of the galleries.
Cover image: Courtesy LaFotográfica